Changing The Way We Use Social Media

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It is no secret that social media giants contribute to the reinforcement of racial bias. Their algorithms, while claiming neutrality, have proven to perpetuate existing inequalities. These systems are deeply entangled in the structures of misinformation, and implicit biases that prioritize the mainstream and marginalize the minority  and  communities of color, especially black people. The global digital landscape is far from equitable, and the institutions of oppression that persist in our societies still shape our plight today.

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This imbalance is glaringly evident in the way algorithms often overlook or suppress black-owned businesses, creators, and voices. Despite the immense creativity and value within these communities, systemic barriers—both online and offline—remain a significant hindrance.

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This is why we have taken it upon ourselves to carve out a dedicated space where quality marginalized black-owned businesses, creators, and innovators are not just seen but highlighted and rewarded.

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Our goal is to provide visibility, support, and empowerment to these communities, challenging the dominant lies and breaking down the walls that have long suppressed their contributions. Together, we can shift the focus towards equity, uplifting truth and the voices often unheard, and create a more just digital ecosystem for all.